Goldblum’s
Services: Graphic Design, Merchandise, Art and Illustration, Creative Direction
Goldblum’s is New York’s most exclusive boxing gym and piano bar. Many have passed through the institution. Leopard Bernstein, Feryl Streep, even the reclusive Greta Garbo, to name a few. “Fake gym, real results” is what members live and breathe each time they wear an official Goldblum’s product.
In reality, the self-produced small collections of hats, beach towels, sweatshirts, and other merchandise is a parody of fitness culture. The ubiquitous logo and name evokes a neighborhood deli rather than a gym. The mascots are designed as if they would regularly hang out with Chester Cheetah, although they work out a lot more than he does.
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